Privacy Policy

This privacy policy sets out how the Bradford Estates Group uses and protects your personal data through your use of the website at https://www.bradford-estates.co.uk/ (Website) and in your dealings with the entities comprising the Bradford Estates Group which are as follows:

  • Bradford Industrial Ownership Limited
  • Bradford Farming LLP
  • Bradford Residential Limited
  • Bradford Rural Estates Limited
  • Trustees of The Earl of Bradford’s 1987 Settlement
  • Trustees of Viscount Newport’s 2000 Settlement
  • Trustees of The Earl of Bradford’s 2000 Settlement
  • Bradford Estates Group Limited
  • Bradford Homes Limited
  • Trustees of Llanddu Quarry Settlement
  • Trustees of the Bradford Family Charities

The entities in the Bradford Estates Group are involved in the letting and management of commercial and residential properties, in addition to farming activities.

This privacy policy is issued on behalf of the Bradford Estates Group so when we mention the Bradford Estates Group, “we“, “us” or “our” in this privacy policy, we are referring to the relevant company in the Bradford Estates Group which is responsible for processing your data. We will let you know which entity will be the controller for your data when you enter into a contract or otherwise engage with us. 

Bradford Rural Estates Limited is the controller and responsible for the Website.

We have appointed a data privacy manager, Andrew Barrett, who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact our data privacy manager in the following ways:

  • Email address: amb@bradford-estates.co.uk
  • Postal address: Bradford Estates Office, Weston-under-Lizard, Shifnal, Shropshire, TF11 8JU
  • Telephone number: 01952 850111

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

  1. The Types of Personal Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We collect and process personal data relating to website users, tenants (and prospective tenants) and landlords (and prospective landlords).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, any previous names, marital status, title, date of birth and gender.
  • Contact Data includes addresses, email addresses and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of contracts you have entered into with us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access the Website.
  • Profile Data includes your previous contracts with us, your interests and preferences and your feedback.
  • Usage Data includes information about how you interact with and use the Website.
  • Marketing and Communications Data includes your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. 

  1. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

  • Your interactions with us. You may give us your personal data by completing the form at https://www.bradford-estates.co.uk/get-in-touch/  or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • apply to rent any of our listed commercial or residential properties;
  • apply to advertise for rent any commercial or residential properties;
  • provide us with details of the type of property you are looking to rent or advertise for rent;
  • subscribe to receive information about the commercial and/or residential properties we let;
  • request marketing to be sent to you; 
  • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with the Website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. 
  • Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
  • Marketing agents to whom you provide your personal data when those marketing agents provide that personal data to us when you are interested (i) renting a property we are advertising or (ii) advertising a property for rent with us;
  • Marketing agents whom we have appointed to carry out right to rent checks on our behalf. In this context we may receive information relating to criminal offences and convictions;
  • Marketing agents located in the UK whom we appoint to arrange the letting of properties on our behalf;
  • Managing agents whom we have appointed to provide property management services on our behalf;
  • Utility suppliers;
  • Technical Data from analytics providers and search information providers such as Google based outside the UK;
  • Identity and Contact Data is collected from publicly available sources such as Companies House and social media platforms such as LinkedIn, Facebook and Instagram.
  1. How We Use Your Personal Data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

  • Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
  • Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure user experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
  • Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
  • Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose/Use

Type of data

Legal basis 

To register you as a new landlord or tenant

(a) Identity

(b) Contact

Performance of a contract with you

To manage our contract/dealings with you including:

(a) Following up on enquiries and manage tenancies

(b) Managing rental and other payments, fees and charges

(c) Collecting and recovering money owed to us

(d) Arranging contractors to carry out property maintenance work

(e) Arranging contractors to carry out property exit inspections

(f) Preparing property contract documents

(g) Adding your details to our property management database and keeping those details updated

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship generally with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Dealing with your requests, complaints and queries

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you

To administer and protect our business and the Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests 

To use data analytics to improve the Website, relationships and experiences and to measure the effectiveness of our communications and marketing

(a) Technical

(b) Usage

Necessary for our legitimate interests (to keep the Website updated and relevant, to develop our business and to inform our marketing strategy)

To send you relevant marketing communications and make personalised suggestions and recommendations to you about properties that may be of interest to you based on your Profile Data

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Marketing and Communications

Necessary for our legitimate interests (to carry out direct marketing, develop our offerings and grow our business) 

or

Consent, having obtained your prior consent to receiving direct marketing communications

Direct marketing

When you contact us via the Website by completing the form at https://www.bradford-estates.co.uk/get-in-touch/ you will be asked to indicate your preferences for receiving direct marketing communications. You will receive marketing communications from us if you have requested information from us or contracted with us and you have not opted out of receiving the marketing.

We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

Third party marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

Opting out of marketing

You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or service purposes.

 

Cookies

For more information about the cookies we use and how to change your cookie preferences, please see our cookie policy at https://www.bradford-estates.co.uk/cookies/.

  1. Disclosures of Your Personal Data

We may share your personal data where necessary with the parties set out below:

  • Entities within the Bradford Estates Group.
  • External third parties such as:
    • Marketing agents located in the UK whom we appoint to carry out right to rent checks on our behalf. In some instances, that marketing agent will appoint a third party to carry out the right to rent checks.
    • Marketing agents located in the UK whom we appoint to arrange the letting of properties on our behalf.
    • Managing agents located in the UK whom we appoint to manage properties on our behalf, for example, to carry out tasks such as viewings, rent reviews, lease renewals and the payment of exit expenses.
    • Contractors located in the UK whom we (or our agents) appoint to carry out property repair and maintenance work.
    • Contractors located in the UK whom we (or our agents) appoint to carry out property exit inspections.
    • The marketing services provider we have appointed who is located in New Zealand.
    • The provider of our property management database (Released), located in New Zealand.
    • Finance software providers located in the UK.
    • IT services providers located in the UK.
    • Utility suppliers.
    • Professional advisors and service providers  including lawyers, bankers, lenders, auditors and insurers based in the UK who provide consultancy, banking, legal, insurance and accounting services.
    • HM Revenue & Customs, regulators and other authorities based in the UK who require reporting of processing activities in certain circumstances.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

  1. International Transfers

We do not transfer your personal data outside the UK.

We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

  • We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data; or
  • We may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK.
  1. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

  1. Data Retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our tenants and landlords (including Contact, Identity, Financial and Transaction Data) for six years after they cease being parties with whom we do business for tax purposes.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

  1. Your Legal Rights

You have a number of rights under data protection laws in relation to your personal data including the right to:

  • Request access to your personal data (commonly known as a “subject access request“). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object. You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.

  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data’s accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

  1. Changes to the Privacy Policy and Your Duty to Inform Us of Changes

We keep our privacy policy under regular review. This version was last updated in February 2024. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

  1. Third party Links

The Website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave the Website, we encourage you to read the privacy policy of every website you visit.